Current:Home > FinanceUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -TruePath Finance
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-28 01:54:21
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (4621)
Related
- California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
- New COVID vaccines get FDA approval
- Powerball jackpot grows to $500M after no winner Wednesday. See winning numbers for Sept. 9
- Sarah Burton, who designed Kate’s royal wedding dress, to step down from Alexander McQueen
- DoorDash steps up driver ID checks after traffic safety complaints
- Grimes Speaks Out About Baby No. 3 With Elon Musk
- Texas is back? Alabama is done? College football overreactions for Week 2
- Rockets guard Kevin Porter Jr. arrested for allegedly assaulting woman at New York hotel
- Buckingham Palace staff under investigation for 'bar brawl'
- MLB power rankings: Even the most mediocre clubs just can't quit NL wild card chase
Ranking
- Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
- Man confessed to killing Boston woman in 1979 to FBI agents, prosecutors say
- Attention morning glories! This habit is essential to start the day: How to make a bed
- Elon Musk announces third child with Grimes, reveals baby's unique name
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- Who Is Alba Baptista? Everything to Know About Chris Evans' New Wife
- Demi Lovato revealed as mystery mouse character on 'The Masked Singer': Watch
- Mark Meadows requests emergency stay in Georgia election interference case
Recommendation
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
What to know about a major rescue underway to bring a US researcher out of a deep Turkish cave
Sarah Burton, who designed Kate’s royal wedding dress, to step down from Alexander McQueen
In the Michigan State story, Brenda Tracy is the believable one. Not coach Mel Tucker.
What to watch: O Jolie night
US sets record for expensive weather disasters in a year -- with four months yet to go
When does 'Barbie' come out? Here's how to watch 2023's biggest movie at home
Sentencing delayed for a New Hampshire man convicted of running an unlicensed bitcoin business